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Inspiration comes easy when the brief is to promote sharp new musical talent. Even easer, when it’s in a good cause, such as this fundraiser for the Save the Children Fund.
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For Inland’s design, I took my cue from some of the book covers of the 50’s and 60’s. (I have a hunch it was probably Janet Frame’s To the Island probably sent me there).
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A dream team were challenged to remix a watershed Maori instruments album. So were we, when it came to the album’s design.
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For the NZSO’s season design we opted to get close up, to present an intimate, grainy portrait of the orchestra, and the drama of its real performance dynamics.
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When our most revered Maori instruments musicians regrouped to record again, I was privileged to be there with a camera – and an eye out for the album’s design to come.
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All facets of the project came in for widespread critical acclaim, encouraging audiences to pull their perceptions of the genre back out of the too hard basket.
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Rather than build a standalone site, this top tier composer sought a simple portal to the various existing avenues for his music; and an ID that referenced and complemented his latest album.
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Kura Huna literally means Hidden Treasure – so, the design delivers a slow reveal.
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