Whirimako Black  - Kura Huna - Reveal

It was a great honour to be asked to design a cover for Whirimako, one of THE truly great voices of Aotearoa, for Mai Music. Kura Huna literally means Hidden Treasures, which was a great springboard for the design approach to exploit the ‘slow reveal’ potential of the CD package format – is otherwise a very constraining format to work with.

From the outside, the die cut lettering of this CD sleeve reveals only a glimpse of Fiona Pardington’s wonderful photography. Inside we continued with this simple typography and black and white photography, to match the bare acoustic nature of the production.