Robin Hood Foundation - Do Gooders Book - Cover

The Robin Hood Foundation functions as a bridge between effective community organizations and corporations wishing to support and identify with them. Originally briefed to develop a gritty, ‘socially realistic’ Robin Hood identity, our work extended through book and fundraising print design, new media design and sub-branding for a number of partnerships.

The Do Gooders book – authored to introduce corporates to the idea of developing a social responsibility policy, became a springboard for Robinhood to reclaim the business ethics lexicon from more cynical use.