A call to develop an online presence and for arts-led projects addressing sustainability and ecology hit all the right spots for us. Even more so when Now Future was to break out with its Dialogues With Tomorrow program – essentially a series of encounters between cultural leaders and scientists, reflecting on the increasingly pressing environmental questions of the day.
After a number of design iterations, we came back to the original identity concept, which we’d set aside because maybe it was too simple, too easy. Of course simplicity as a design virtue isn’t lost on us, but it’s temping to want to complexify things. It’s nice when you’re right first time, it would be nicer still if you happen to realize it at the time!
The site is one of our early Drupal builds, with archived audio from the events, and integrated with CiviCRM communications and audience management.