What could be simpler than riding a bike? Booking a Nextbike - thanks to a total redesign of this cycleshare service's signage.
Nextbike was hampered by many things - not least of which is the same helmet law that has saw much bigger Civic backed Australian services stillborn while all around the world cycleshare has been a runaway success.
But another was a lack of clarity about it's otherwise simple sign-on process. It was late in the game to address this but when we got the call, I think we made things pretty clear, here.